Marketing is as simple as making the sale unnecessary. When you need something you will buy it, and when you don’t need something marketing will urge you to buy it.

Marketers spending billions of rupees and efforts just to make your pocket empty. That’s the motto of marketing and promotion.

Don’t get confused with advertising, and PR (Public Relation), advertising and PR also has a lot of importance in consumer behavior.

Marketing is like a big umbrella where the other two elements fall under it. Both Advertising and PR are the components of Marketing.

Advertising is a tool used by marketers to communicate with their consumers for promoting direct sales of goods and services. Whereas PR is a process of creating and maintaining a good image of the brand among its target audiences. Marketing consists of Both advertising & Public Relation and a lot more aspects such as market research, media planning, product pricing, sales strategy, customer support etc.

According to Kathleen Micken, assistant professor of marketing at Roger Williams University, “Marketing might be defined as everything an organization does to facilitate an exchange between itself and its customers/clients. Advertising is just one of many marketing activities.”

Earlier there were only a few mediums of advertising but now we are surrounded by advertisements. Every day thousands of marketer apply their strategies on us for selling their products. The irony is that their strategy never fails.

Here I am not blaming anybody nor criticizing anyone. But this is the fact. Believe me, in my case it is worst, let me share my experience of being a victim of marketing. From my childhood days, I used to buy every product I see on tv commercials, to be honest not everything but too many as I was not a rich kid.

Do you know one thing that we buy something new not because of the older not working but we start feeling insecure with our older one.

Every purchase decision is influenced by some marketing tools. Otherwise, why should we feel insecure about something we have. We start feeling unhappy about what we have and assume that the new one will bring happiness. Well, it brings but for a very short time.

The best example should be in terms of smartphones, whenever we buy a new phone, we fall in love with it, but a few weeks later we see something new is coming and then the game changes. We start feeling left behind new technologies which we never want to. They promise to make us updated with the new technology but after a month they do the same with another product with some new and updated features. That’s how our want remains unlimited and they survive.

Brands use our imagination as their tool of selling, as they inject their product in our mind and we start imagining that this product gonna make a huge difference. We start thinking that if we buy this product all our problems will be solved and it will make everything perfect. That’s what they want us to believe. This is how we proceed to buy the product. They call it conversion.

So, whether you feel to buy something, think twice and thrice about it, do you really need it? Question yourself about its requirement. Take a deep breath, and think about your budget. Be satisfied with what you already have etc.